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How we see it

How you wear it

Ultra Brite

On a tropical roadside in Donsak, Thailand, we came across a wall that seemed determined to compete with everything around it. In a place already filled with colour, heat and movement, this one still managed to stop us. Figures, animals, symbols and shapes collide across the surface in something close to street cubism, all seemingly fighting for our attention at once. 

Nothing steps back. Yellow insists. Red interrupts. Blue refuses to calm things down. There is no real background and certainly no supporting role. That is exactly what caught our eye: the wonderful lack of restraint. It is chaotic, slightly strange and almost impossible to take in at once. The longer you look, the more you discover.

When translated into textiles, we didn’t want to tame any of that energy. The colours, faces and fragmented shapes keep colliding, only now they move with the fabric and with the person wearing it. What began as an explosion of colour on a roadside wall in Thailand became Ultra Brite — and the name really couldn’t have been anything else.

Shot by Franci Haest

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