On a weathered surface in Rowland, in the American South, we came across a piece of graphic design reduced almost to its essentials: a circle, vertical stripes and the promise of POP CORN.

There is something wonderfully direct about it. No complicated illustration is needed. The typography does the talking.

But time has become part of the design too. Cracks split the paint, older layers begin to show through and the once-clean surface has softened with age. Even the colours are slightly unexpected: the background is not quite white but pale blue, cooling the deep Bordeaux red of the lettering and stripes.

And through all that wear, one word remains perfectly legible: delicious.

What may once have been a simple advertisement now feels more like a fragment of American roadside culture that accidentally survived.

When translated into textiles, we kept that graphic simplicity intact. Circles, stripes, lettering and the traces of age travel together across the fabric. An old snack sign from Rowland, no longer selling popcorn but still very good at getting attention.